The Power of Instagram Marketing for a Small Business

Instagram… The first thing that comes to mind to most is the app that connects people through a personal level. Well what if you’re a business? In my experience little but consistent effort is key. Spending a few minutes to grab an Instagram handle for your business and creating a ‘front page’ for it is essential, especially if you are providing consumer services; in this case dog care Services such as Dog Walking, Dog Sitting and Drop-in Visits. You can use Instagram to build a localized audience that can learn about what you provide through viewing your posts and account as a whole. Out of the top cities DC Dog SItting’s business Instagram reaches the top city has always been Washington DC - the city we provide our dog care services in. By building a local audience (done by following local accounts and using localized hashtags), you are able to offer your services directly to your target audience. I, personally, have gained well over a dozen of my clients through social media (ie Instagram and TikTok) making the initial investment of a few hours of my time to create a space for DC Dog Sitting on those platforms well worth it. Of course you will have to maintain those accounts by consistently posting and interacting with your audience. That doesn’t mean you have to post every day - once every week or so will do the trick. You can also use your posts to update your customers on changes and enhancements to your business such as a post highlighting DC Dog Sitting’s new and expanded summer hours or our quick and easy payment process. The possibilities are endless. The bottom line is that as long as you’re consistent with your posting schedule, quality and relevance, you can easily grow your business with little effort that yields great results.

DC Dog Sitting is made for dog owners by a dog owner. We encompass client needs and expectations and then exceed them. To learn more about our service offerings, or some of our top rated services such as our Dog Sitting, Drop-in Visits or Dog Walking, please feel free to contact us.